Watch Our Founder's Story

Reimagining Textured Hair Care

Anastasia's Haircare Journey

After years of on-set hair damage irreparable with current market offerings, the pandemic finally gave me the time to focus on giving my hair the love and nourishment it craved. I realized that most textured hair care products were stuck in the past, with gaudy packaging, traditional formulations, and complicated directions. The market's need for change inspired me to create something unique in the world of textured hair care.
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LOBIE: Modern Minimalism for Textured Hair Care

At LOBIE, we offer modern, elevated, minimalist formulas with clean, premium ingredients selected for their significant health benefits for textured hair. We believe in embracing one’s authentic look and are proud to provide the textured community with an updated and elevated avenue for doing just that, effortlessly.

Anastasia's Haircare Journey

After years of on-set hair damage irreparable with current market offerings, the pandemic finally gave me the time to focus on giving my hair the love and nourishment it craved. I realized that most textured hair care products were stuck in the past, with gaudy packaging, traditional formulations, and complicated directions. The market's need for change inspired me to create something unique in the world of textured hair care.

Anastasia's Haircare Journey

After years of on-set hair damage irreparable with current market offerings, the pandemic finally gave me the time to focus on giving my hair the love and nourishment it craved. I realized that most textured hair care products were stuck in the past, with gaudy packaging, traditional formulations, and complicated directions. The market's need for change inspired me to create something unique in the world of textured hair care.
Shop

Lobie: Modern Minimalism for Textured Hair Care

In Lobie, we offer modern, elevated, minimalist formulas with clean, premium ingredients selected for their significant health benefits for textured hair. I believe in embracing one’s authentic look and am proud to provide the textured community with an updated and elevated avenue for doing just that, effortlessly.
Shop

Lobie: Modern Minimalism for Textured Hair Care

In Lobie, we offer modern, elevated, minimalist formulas with clean, premium ingredients selected for their significant health benefits for textured hair. I believe in embracing one’s authentic look and am proud to provide the textured community with an updated and elevated avenue for doing just that, effortlessly.
Our Mission

To elevate the textured hair care space with premium, clean, luxury products that are effortless to use.

Our Name

LOBIE (loh-bee; noun ,verb): love in Surinamese, one of our founder's native languages.

Our Mission

To elevate the textured hair care space with premium, clean, luxury products that are effortless to use.

Our Name

LOBIE (loh-bee; noun ,verb): love in Surinamese, one of our founder's native languages.

Our Mission

To elevate the textured hair care space with premium, clean, luxury products that are effortless to use.

Our Name

LOBIE (loh-bee; noun ,verb): love in Surinamese, one of our founder's native languages.

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