LOBIE began with my love of beautiful things and the way they become part of our everyday lives. Named after lobi, the Surinamese word for love, it's grown into a personal collection inspired by style, scent, and all the things that make us feel like ourselves.

I've always seen fragrance as an extension of personal style. It's tied to how we feel, the memories we make, and the different versions of ourselves. And because my hair has always been such a big part of my identity, bringing the two together felt natural.

I wanted to create scents that felt personal to me, but could take on new meaning for whoever wears them.

Cloud is comfort. Inspired by the things I reach for every day. White tees, vintage jeans, clean sheets. Soft, familiar, and effortless.

Cactus Water is freedom. Inspired by running with my husband, Ross, and that feeling of being refreshed, energized, and completely alive.

Tonka Boy is confidence. Inspired by my love of borrowing from the masculine and making it my own. Warm, sensual, and a little unexpected.

— Ana, Founder